Search Engine Optimization is a general term that includes everything you need to do to improve your website’s ranking positions in the top search engines.

1. Publish high-quality content
2. Optimize page titles and meta descriptions
3. Optimize page content
4. Headings and content formatting
5. SEO Images and other multimedia elements
6. URL optimization
7. Internal links
8. External links
9. Page loading speed
10. Mobile-friendliness
11. Comments and on-page SEO